The name amika is derived from Latin and means “girlfriend” or “friend” in a number of the Romance languages. Infusing the latest technology with a creative edge, amika tools and hair care are born to perform and live to impress and truly live up to their name as hair’s best friend. amika is an independently owned boutique company that encourages a dynamic culture where creativity can flow freely. We create the style, products and packaging; take our own photographs and make our own films. We write our own copy and we do our own marketing, sales, finance and education.